Radio Disney
Role
Director, Brand Experience and Planning
Key Responsibilities
Creative Direction
Content Strategy
Brand Management
Partnership Marketing
Stakeholder Comms
KEY OBJECTIVE
To orchestrate cohesive strategies that breathe new life into a 25-year-old brand, elevating brand recognition amongst a new target demographic, deepening audience engagement, and fostering memorable experiences across all platforms, all while delivering Disney's trademark surprise and delight.
KEY RESULTS
Annual tentpole event (ARDYs) ranked #1 in the time period across all TV with kids; nearly 1.5 BILLION earned impressions across social
Over 63M monthly fan engagements across audio, visual, and digital touchpoints
Successful partnerships with internal and third-party properties, including Marvel, Lucasfilm, National Geographic, Amazon, LiveNation, TuneIn, and more
GALLERY (click to view images)
Radio Disney Country
Role
Director, Brand Experience and Planning
Key Responsibilities
Experience Design
Content Creation
Promotion
Community Building
Brand Positioning
KEY OBJECTIVE
To engage a Gen Z audience, promote diversity, and expand the emerging Radio Disney Country brand through experiential campaigns, including a Nashville-based content studio, and owned and third-party events.
KEY RESULTS
40M+ social media impressions
Attracted distribution partners including FreeForm, Amazon Alexa, and iHeartRadio
Designed custom stage with over four days of programming at CMA Fest, the longest-running country music festival in the world, attracting 70k+ fans
GALLERY (click to view images)