Concerted
Role
VP, Strategy
Key Responsibilities
GTM Strategy
Brand Strategy | Positioning
Partnership Development
Digital Marketing
Content Marketing
KEY OBJECTIVE
To create a scalable go-to-market strategy for the only nonprofit, social impact tech platform that incentivizes volunteering in exchange for experiential rewards.
KEY RESULTS
25k+ signups in the first year (>$1M worth of services) for 250+ nonprofit accounts
Offered 1,000+ service opportunities and 500+ live entertainment events
Entertainment partnerships and original content with diverse talent across disciplines
Expansion to four cities after a successful pilot market launch
GALLERY (click to view images)